I work with founders and operators as their on-demand CFO — building the financial clarity, infrastructure, and confidence they need to grow without financial blind spots.
I started my career at KPMG, where I spent nearly four years auditing some of Pakistan's largest organisations — Unilever, the State Bank of Pakistan, DHA, and Hum Networks. That foundation taught me what institutional-grade financial rigour actually looks like from the inside.
In 2015, I co-founded two consulting practices from scratch — against the advice of every senior I knew. Within six months we were financially stable. What felt like a reckless move turned out to be the most important professional decision I've made.
From there, I spent three years as Group CFO at SimPaisa Holdings — a UAE-headquartered fintech operating across six countries simultaneously. Managing multi-entity consolidation, transfer pricing, investor reporting, and capital raises across UAE, Singapore, UK, Pakistan, Bangladesh, and Nepal taught me something no textbook could: that financial complexity at scale is manageable, but only if the infrastructure is right from the start.
Today I work as a Fractional CFO through OmniCore Consulting in Dubai — giving growth-stage startups and SMEs access to that same institutional experience, on demand and without the full-time cost.
Audit Associate → Senior → Supervisor. Clients: Unilever Pakistan, State Bank of Pakistan, DHA, Hum Networks.
Institute of Chartered Accountants of Pakistan — one of the most rigorous professional qualifications globally.
Built two chartered accountancy practices from zero — 150+ clients across tax, audit, BPO, and corporate advisory.
Corporate compliance and advisory practice. 100+ client portfolio. Parker Russell International network.
Multi-jurisdiction fintech: UAE, Singapore, UK, Pakistan, Bangladesh, Nepal. Financial oversight, compliance strategy, multi-entity advisory, capital raise support.
UAE-based consulting firm. Fractional CFO, Finance BPO, and corporate tax advisory for startups and SMEs globally.
Not compliance. Not bookkeeping. Financial leadership — the thinking, the models, the decisions — delivered on demand.
Building the systems that let your business operate with clarity — from chart of accounts to monthly reporting that actually gets used.
The numbers founders need to run their business confidently — not just what happened, but what is going to happen.
Board packs, investor models, and due diligence support — so you walk into a fundraise with confidence, not anxiety.
There's a critical difference between a CFO and financial infrastructure — and confusing the two is expensive for early-stage founders.
Read on LinkedInGross margin, burn multiple, cash runway, CAC payback, and working capital — the dashboard every founder needs before anything else.
Read on LinkedInAt AED 40,000–80,000 per month, a full-time CFO before Series A is not a finance cost. It is a runway cost.
Read on LinkedInRevenue tracked in three spreadsheets, no consolidated costs view, and a burn rate in the pitch deck that was wrong by a significant margin.
Read on LinkedInNot because the law was unclear — because nobody explained what "Qualifying Free Zone Person" actually means in practice.
Read on LinkedInI offer compliance packages starting at AED 99/month myself. Here is an honest assessment of what that price point can and cannot cover.
Read on LinkedInI write about startup finance, UAE business structuring, and what CFOs wish founders knew — five times a week on LinkedIn.
Follow on LinkedInIf you're a founder or operator and your finances feel like they're lagging behind your ambition — a 30-minute call costs nothing and usually surfaces at least one thing worth fixing immediately.
Tell me a little about your business and what you're working on. I'll come to the call having already thought about your situation.
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